Okoro, C S; Nnaji, C and Adediran, A (2023) Determinants of immersive technology acceptance in the construction industry: Management perspective. Engineering, Construction and Architectural Management, 30(7), pp. 2645-2668. ISSN 0969-9988
Abstract
Purpose: The usefulness of technology for managing projects in the construction industry is indisputable. The potential utility of immersive technologies (ImTs), including virtual and augmented reality, has recently received significant attention. However, the construction industry, especially in developing countries, lags on the implementation of technology generally and ImTs specifically. Forecasting the potential successful ImTs acceptance at the individual level is essential to strategic planning. The study's objective was to develop and test a conceptual model of factors influencing ImTs acceptance at the individual level in the construction industry. Design/methodology/approach: A survey of construction management-level professionals in South Africa was undertaken. The study extended two complementary models, the technology acceptance model (TAM) and the theory of planned behavior (TPB), to analyze behavior towards technology acceptance using structural equation modelling. Findings: Results indicated that attitude significantly influenced the intention to use ImTs and perceived usefulness (PU) positively and significantly predicted the intention to use and usage attitude (UA). Further, the effects of perceived enjoyment (PEn) on UA, and social norms (SNs) and perceived behavioral control (PBC) on intention to use were positive and significant. Perceived ease of use (PEU) had negative and non-significant effects on intention to use and UA. By explaining 82% of the variance, the study established that the proposed model successfully evaluates how management-level professionals in the construction industry accept ImTs. Practical implications: The study provides valuable insight into the acceptance of ImTs from the perspective of management-level stakeholders in the South African construction industry. It offers fundamental direction to create a general theory on integrating ImTs in construction. Originality/value: This study systematically surveyed the intention to accept ImTs in the South African construction industry using an extension of the TAM and TPB models.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | augmented reality; immersive technology; SEM; technology acceptance; virtual reality |
| Index terms: | perceived ease of use, augmented reality, methodology, technology acceptance, South Africa, immersive technology, developing country, survey, social norms, perceived usefulness, structural equation modelling, virtual reality, strategic planning, technology acceptance model, planned behaviour, construction industry, implementation, determinant, forecasting, variance |
| Subjects: | Geography, development economics, acoustic properties, management, research methods, industry analysis, behavioral psychology, statistical analysis, measurement and scaling, social justice, data collection methods, risk assessment, virtual reality, innovation and technology management, contractual arrangements, prediction and forecasting, visualization |
| Topics: | Business Strategy, Engineering Principles, Research Practice, Geographical Context, Risk Management, Procurement, Digital Applications, International Construction, Ethics |
| Descriptive scope: | 5 PCTEA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here