Anjomshoa, E (2024) Key performance indicators of construction companies in branding products and construction projects for success in a competitive environment in Iran. Engineering, Construction and Architectural Management, 31(5), pp. 2151-2175. ISSN 0969-9988
Abstract
Purpose: Key performance indicators (KPIs) play a pivotal role in evaluating the level of success of an organization in achieving its business objectives. The objective of the current research is to identify and prioritize effective KPIs in branding products and construction projects, which contribute to the success of construction companies in a competitive environment. Design/methodology/approach: The present research is of an inferential, descriptive and survey nature. In this study, we identified the influential key performance indicators of construction companies in branding products and construction projects for success in a competitive environment through a literature review and expert opinions. The data were collected using a questionnaire, and a combination of the one-sample t-test method with a 95% confidence level and the fuzzy multiple attribute decision-making (FMADM) method was employed for analysis. Findings: The results indicate that the most influential key performance indicators for construction companies in branding products and construction projects for success in a competitive environment are, in order of significance, the following indices: “Marketing and Advertising,” “Financial,” “Creativity,” “Technical and Operational” and “Social and Political.” Originality/value: The present research examines the importance of branding construction products and projects for the success of construction companies by improving their business objectives and utilizing key performance indicators throughout the product lifecycle (production and construction). This study provides solutions on how construction companies can increase their competitive advantage through branding and achieve long-term success in the global construction industry.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | branding; competitiveness; construction companies; critical success factors; fmadm method; key performance indicator |
| Index terms: | key performance indicator, creativity, competitive advantage, advertising, marketing, competitiveness, lifecycle, global construction, survey, construction company, literature review, questionnaire, decision-making, methodology, construction project, construction product, critical success factor |
| Subjects: | innovation and creative processes, decision analysis, market analysis, production management, research methods, economic analysis, project delivery, data analysis and analytics, control systems, organization, business, strategic management, data collection methods |
| Topics: | International Construction, Design Practice, Risk Management, Project Management, Research Practice, Business Strategy |
| Descriptive scope: | 5 PCTEA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here