Applying conjoint analysis to study attitudes of Thai government organisations

Suriyanon, N and Chovichien, V (2009) Applying conjoint analysis to study attitudes of Thai government organisations. Construction Economics and Building, 9(1), pp. 45-54. ISSN 2204-9029

Abstract

This article presents the application of choice-based conjointanalysis to analyse the attitude of Thai government organisationstowards the restriction of the contractor’s right to claimcompensation for unfavourable effects from undesirable events.The analysis reveals that the organisations want to restrict only 6out of 14 types of the claiming rights that were studied. The rightthat they want to restrict most is the right to claim for additionaldirect costs due to force majeure. They are willing to pay between0.087% - 0.210% of the total project direct cost for restricting eachtype of contractor right. The total additional cost for restrictingall six types of rights that the organisations are willing to pay is0.882%. The last section of this article applies the knowledgegained from a choice based conjoint analysis experiment to theanalysis of the standard contract of the Thai government. Theanalysis reveals three types of rights where Thai governmentorganisations are willing to forego restrictions, but the presentstandard contract does not grant such rights.

Item Type: Article
Uncontrolled Keywords: Thailand; attitude; choice-based conjoint analysis; claim; willingness to pay
Index terms: willingness to pay, Thailand, force majeure, direct cost, experiment
Subjects: price determination, economics, data collection methods, mitigation, Geography
Topics: Procurement, Geographical Context, Research Practice, Cost Management, Contract Administration
Descriptive scope: 3 PCE

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here