Managerial capabilities of housing developers: Building the competitive advantage of a firm

Jaafar, M; Nuruddin, A R and Abu Bakar, S P S (2016) Managerial capabilities of housing developers: Building the competitive advantage of a firm. International Journal of Construction Management, 16(1), pp. 27-38. ISSN 1562-3599

Abstract

This paper investigates the internal factors, specifically the managerial capabilities, of Malaysian housing developers. Issues of strategic management in housing development have received limited attention from real estate industry commentators. In this qualitative study, 10 semi-structured snowball interviews were performed for the purposes of data collection. Categories of housing developer capabilities include business planning and strategy, marketing, project management, financial management, and networking. These interviews shed light on the capabilities of real estate practitioners. Given the small number of interviewees, the results of this study must be treated with caution, but should provide ample basis for future in-depth studies in this area. This study expands upon the current real estate literature, arguing that the intangible resources of a firm must be used in concert to sustain superior performance, and elucidates the effects of housing developers' managerial capabilities on the success of their business.

Item Type: Article
Uncontrolled Keywords: competitive advantage; housing developer; managerial capabilities; qualitative approach; semi-structured interview
Index terms: housing development, networking, strategy, interview, housing developer, practitioner, intangible resource, strategic management, qualitative study, qualitative approach, financial management, competitive advantage, project management, marketing, real estate
Subjects: practitioner, construction type, data collection methods, research design and methodology, business, economic analysis, communication, real estate economics, project management theory and practice, management, research methods, market analysis, sociology, asset management
Topics: Project Management, Research Practice, Business Strategy, Construction Technology, Stakeholder Management, Roles and Professions, Digital Applications, Urban Studies
Descriptive scope: 5 PCTEA

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here