Blay Jnr, A V K; Kukah, A S K; Opoku, A and Asiedu, R (2023) Impact of competitive strategies on achieving the sustainable development goals: Context of Ghanaian construction firms. International Journal of Construction Management, 23(13), pp. 2209-2220. ISSN 1562-3599
Abstract
The Ghanaian construction industry is struggling to integrate the Sustainable Development Goals (SDGs) in projects. This study seeks to evaluate competitive strategies adopted by construction firms; assess construction related elements within the SDGs and investigate impact of competitive strategies on achieving SDGs. Mean score ranking and one sample t-test were used to establish relative significance of the variables. Factor analysis clustered the competitive strategies into three components: Pricing and innovation strategies (PIS), Unique products and segmentation (UPS) and Innovative financing and packaging (IFP). Structural Equation Modelling was used to estimate the impact of competitive strategies on achieving the SDGs. The significant competitive strategies were pricing products lower than rivals; packaging same product in different ways to target different markets; and offering individual attention to customer needs. Furthermore, recycling and reusing greywater (under SDG 6); reduction of emissions and waste (under SDG 11) and promotion of sustainable technologies (under SDG 17) were the significant construction-related elements within SDGs. PIS and IFP had positive impact on achieving the SDGs in the construction industry while UPS had a negative impact. Study makes unique contribution to the Ghanaian construction industry through benchmarking the most significant competitive strategies and how these achieve SDGs.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | competitive strategies; construction firms; Ghana; sustainable development goals |
| Index terms: | Ghana, recycling, promotion, pricing, markets, innovation strategy, estimate, construction industry, sustainable development goal, factor analysis, innovative financing, construction firm, structural equation modelling, benchmarking, competitive strategy |
| Subjects: | economic analysis, financial and cost management, waste management, organization, business, industry analysis, statistical analysis, sustainable design, Geography, performance measurement, management |
| Topics: | Quality Management, Human Resources, Sustainability, Cost Management, Business Strategy, Research Practice, Geographical Context |
| Descriptive scope: | 4 PCTA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here