Hsu, Y (2017) Design-oriented strategy typology and innovation framework. Journal of Engineering, Design and Technology, 15(1), pp. 13-30.
Abstract
An exploration of the effective product innovation strategies applied to cope with competition in the global market reveals that only enterprises that innovates, responds rapidly and maintains advantages in product design can survive in the market.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | design; product design; innovation management; design strategies; innovation strategy; typology of strategy |
| Index terms: | innovation strategy, product innovation, strategy, innovation management, design strategy, product design, competition, exploration |
| Subjects: | innovation and technology management, innovation studies, management, market analysis, business, environmental resource management, design methods |
| Topics: | Design Practice, Engineering Principles, Research Practice, Sustainability, Business Strategy |
| Descriptive scope: | 2 PC |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here