Venegas C, P and Alarcón C, L F (1997) Selecting long-term strategies for construction firms. Journal of Construction Engineering and Management, 123(4), pp. 388-398. ISSN 0733-9364
Abstract
A methodology to analyze construction firms' long-term strategies is described. TMs methodology provides a systematic approach to study and analyze external and internal scenarios for a construction firm doing strategic planning. A conceptual model that is a simplified model of the variables and interactions present in the analysis of strategic decisions in the construction industry is built. An analytical model designed to predict the impact of strategic decisions supports the analysis process by integrating expert knowledge and assessments of the strategic planning team into a mathematical model. This model uses concepts of cross-impact analysis and probabilistic inference to capture risks and uncertainties present in the strategic scenarios. Strategies for long-term company development such as marketing programs to emergent markets, systems to implement total quality, etc., can be evaluated using criteria selected by company management. The model allows management to test different combinations of company long-term strategies and predict expected sales, market share, or other measures of company performance. The case of a Chilean construction company is used to illustrate the methodology.
| Item Type: | Article |
|---|---|
| Index terms: | analytical model, impact analysis, program, methodology, strategy, construction company, construction firm, mathematical model, markets, interaction, construction industry, strategic planning, marketing, market share |
| Subjects: | data analysis and analytics, economic analysis, business, mathematical modelling, organization, market analysis, industry analysis, behavioral psychology, theoretical framing, management, research methods, software systems |
| Topics: | Digital Applications, Research Practice, Business Strategy |
| Descriptive scope: | 4 PCTA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here