Ozorhon, B; Dikmen, I and Birgonul, M T (2006) Case-based reasoning model for international market selection. Journal of Construction Engineering and Management, 132(9), pp. 940-948. ISSN 0733-9364
Abstract
To increase the quality of decision making in construction companies, organizational memory should be enhanced and utilized effectively. Experiences of other companies should constitute an important part of organizational memory so that a construction company may have the chance to learn from the experiences of others and modify its behavior in the light of acquired knowledge. Within this study, a case-based reasoning (CBR) decision support tool is constructed to demonstrate how experiences of competitors in international markets may be used by contractors, to support international market selection decisions. 215 cases from the Turkish construction industry have been used to build the model, namely CBR-INT. The reliability of CBR-INT in predicting potential profitability of international projects and the level of competitiveness of Turkish contractors is around 90%. Moreover, CBR-INT has proven to be an effective tool for practitioners due to its high explanation capability and ease of use. Using the conceptual framework of CBR-INT, different CBR models can also be constructed for other countries.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | international factors; knowledge-based systems |
| Index terms: | profitability, competitiveness, international market, organizational memory, construction industry, knowledge-based system, practitioner, decision-making, international project, conceptual framework, decision support, case-based reasoning, construction company |
| Subjects: | professional development, development economics, theoretical framing, industry analysis, market analysis, decision analysis, cognitive psychology, practitioner, strategic management, organization, artificial intelligence, economic analysis |
| Topics: | International Construction, Digital Applications, Information Management, Research Practice, Business Strategy, Roles and Professions, Risk Management |
| Descriptive scope: | 4 PCTA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here