van der Veen, B; Groen, A and Suelmann, R (2003) Market orientation in the Dutch construction industry. In: Greenwood, D J (ed.) Proceedings of 19th Annual ARCOM Conference, 3-5 September 2003, Brighton, UK.
Abstract
Various recent and less recent publications have discussed the problematic nature of construction industries across the globe. Issues that are often brought up in these publications include construction’s lack of customer orientation and customer value, fierce price competition, and poor profitability. These issues relate to a contemporary theme in marketing and strategic management known as Market Orientation. In a recent study Balance & Result Management Consultants, in cooperation with the University of Twente and sponsored by The Confederation of Netherlands Industry and Employers (VNO-NCW), measured the level of Market Orientation of small, medium sized and large firms in Central Netherlands. The Construction Industry was one of the sectors that were distinguished in this study. The study shows some remarkable differences in Market Orientation between the Construction Industry and the other industries. In this paper we discuss these differences and possible explanations in terms of firm and industry characteristics.
| Item Type: | Conference Paper (Paper) |
|---|---|
| Uncontrolled Keywords: | benchmark; construction industry; marketing; market orientation; strategy |
| Index terms: | strategy, Netherlands, competition, profitability, marketing, strategic management, publication, cooperation, construction industry |
| Subjects: | psychology, economic analysis, business, research dissemination and communication, market analysis, industry analysis, management, Geography |
| Topics: | Information Management, Geographical Context, Research Practice, Business Strategy, Organizational Design |
| Descriptive scope: | 3 PCT |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here