Design management: A value based approach

Emmitt, S; Christoffersen, A K and Sander, D (2004) Design management: A value based approach. In: Khosrowshahi, F (ed.) Proceedings of 20th Annual ARCOM Conference, 1-3 September 2004, Edinburgh, UK.

Abstract

The philosophy of lean thinking has been adopted relatively quickly by contracting organisations, keen to reduce waste in the realisation of construction projects. Given a strong argument for greater synergy between design, manufacturing and construction there would appear to be considerable potential in moving the lean thinking upstream, starting with the briefing and conceptual design stages and managing the flow of decisions through to the completed building, thus helping to deliver value within a lean framework. Value is the end-goal and therefore value parameters are key to the achievement of improved productivity and client/user satisfaction. The three-phase Value/Process/Operation (VPO) model starts by identifying value parameters, then moves to designing the process and finally onto the operations. The model lies at the heart of a lean design process model implemented by a consulting company and a contractor in Denmark. The case study helps to illustrate the benefits of taking a more holistic and integral approach based on the agreement of value parameters at the project outset. Through the use of creative workshops, that encourage open communication and knowledge sharing, the lean design process model has been instrumental in delivering value and improving productivity.

Item Type: Conference Paper (Paper)
Uncontrolled Keywords: communication; design management; lean philosophy; value parameters; workshop method
Index terms: briefing, synergy, heart, Denmark, contracting organization, conceptual design, design management, construction project, user satisfaction, philosophy, knowledge sharing, productivity, case study, design process, workshop
Subjects: data collection methods, construction type, client relations, design methods, scope management, practitioner, knowledge management, management, medical science and clinical practice, design practice, production management, Geography, design process, partnership management, philosophical studies
Topics: Construction Technology, Roles and Professions, Stakeholder Management, Information Management, Project Management, Geographical Context, Research Practice, Health and Safety, Business Strategy, Design Practice
Descriptive scope: 4 PCTE

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here