Managing customization strategies to reduce workflow variations in house building projects

Da Rocha, C G; Kemmer, S L and Meneses, L (2016) Managing customization strategies to reduce workflow variations in house building projects. Journal of Construction Engineering and Management, 142(8): 5016005, ISSN 0733-9364

Abstract

Ensuring that all resources required to complete a task (materials, equipment, etc.) are available is essential to create a reliable workflow. Yet, in customized house building, clients' design information (e.g., design drawings containing clients' desired changes) is a key input that is often missing. This can affect the performance of the task in which such input is first needed and all subsequent ones. In spite of that, this theme has received limited attention by the literature. It is not yet clear how to manage customization strategies to minimize disruptions in production or how to quantify the workflow variations created by distinct strategies. This paper addresses this gap by proposing a set of guidelines to manage customization strategies (i.e., clients' information flow and scope of customization) to support a reliable workflow. A visual indicator is also proposed and applied in two projects (completed in 2011 and 2014) with distinct customization strategies. The results suggest that workflow variations (due to customization) were lower in the latter project. The changes in the strategy that led to the improvements measured are discussed. This research contributes to the existing body of knowledge by (1) presenting guidelines to manage clients' information flow in customized projects; (2) proposing a visual indicator to measure and compare workflow variations created by different customization strategies; (3) suggesting tactics that can be incorporated in full-customization strategies to reduce workflow variations; and (4) critically examining the mass customization theoretical background and its role in addressing construction problems.

Item Type: Article
Uncontrolled Keywords: apartments; mass customization; production; project planning and design; variability
Index terms: information flow, strategy, project planning, workflow, body of knowledge, variation, design drawing, customization, variability, mass customization
Subjects: statistical analysis, information systems, contractual condition, management, manufacturing engineering, knowledge management, construction manufacturing, technical documentation, control systems
Topics: Design Practice, Digital Applications, Contract Administration, Project Management, Research Practice, Information Management, Engineering Principles, Business Strategy
Descriptive scope: 2 PC

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here