Oyewobi, L O; Olorunyomi, O S; Jimoh, R A and Rotimi, J O B (2020) Impact of social media usage on performance of construction businesses (CBS) in Abuja, Nigeria. Journal of Financial Management of Property and Construction, 26(2), pp. 257-278. ISSN 1366-4387
Abstract
Purpose: Many construction businesses are currently building and keeping social media pages for their enterprises to be visible to the public to improve their social interaction, promote business interest, build trust and relationships with their targeted audience on social media. The purpose of this study is to examine the impact of social mediausage on performance of construction businesses (CBs) in Abuja, Nigeria. Design/methodology/approach: This study used a quantitative research approach by identifying constructs that reveal three aspects of organisation’s physiognomies that impact the process of espousing, implementing and using technological innovations in conducting businesses. Well-structured questionnaire was used to obtain data from 113 purposively sampled building materials' merchant operating in Dei-Dei Market, Abuja, Nigeria. This study used partial least squares structural equation modelling technique to establish the relationship among the constructs. Findings: The results of this study indicated that technology has significant relationship with social media adoption, whereas social media adoption has a very strong positive impact on organisation’s performance (P < 0.001) with respect to improved customer relations and services and enhanced information accessibility. Research limitations/implications: This study has implications for CBs that wish to adopt social media to promote their businesses by presenting to them the opportunity to understand the impact of technology, environment and organisational potential in improving business performance. This study is cross-sectional in nature, and this calls for caution in interpreting the results. Originality/value: This paper developed and tested a conceptual framework presented to understand the interrelationships amongst the constructs, which would be of great significance to business owners in developing their social interaction and promote business interest via social media. The outcome of this research is beneficial to researchers to further study how the different social media tools could help in influencing business decisions.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | business; business environment; business performance; construction materials; materials' dealers; social media; technology and business environments |
| Index terms: | Abuja, conceptual framework, partial least square, business performance, questionnaire, methodology, structural equation modelling, social interaction, customer relation, technological innovation, social media, building material, construction material, Nigeria, owner, quantitative research, accessibility |
| Subjects: | data collection methods, building materials, data analysis and analytics, participation process, technology adoption, innovation and technology management, inclusive design, research methods, performance measurement, theoretical framing, Geography, sociology, statistical analysis |
| Topics: | Stakeholder Management, Engineering Principles, Research Practice, Geographical Context, Quality Management, Digital Applications, Design Practice |
| Descriptive scope: | 4 PCTA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here