Impediments to the development of the green building market in Sub-Saharan Africa: The case of Ghana

Purpose: Developing countries in sub-Saharan Africa are faced with significant challenges as the economies continue to emerge. There is a huge infrastructural demand and various efforts to step up supply. Whilst stepping up the supply, the environmental concerns of these supplies require a lot of attention. With the need to reduce the environmental impact of buildings whilst promoting a green infrastructure, various studies have explored the obstacles to green building technology adoption. This study explores the impediments to the development of the green building market in sub-Saharan Africa. Design/methodology/approach: Using building consultants as the unit of analysis, this study explores the impediments using a structured survey questionnaire. The study area is Ghana, an emerging country in sub-Saharan Africa. Findings: Key impediments to the development of the market is lack of awareness, lack of education and lack of fiscal incentives. The analysis shows that all the variables identified are significant in impeding the growth of the market. The results suggest that within the domain of developing countries, environmental issues may not be of immediate concern as economic issues take centre stage. For sustainability of the environment, it is unequivocal that dissemination of knowledge to key stakeholders be done. Practical implications: Academic institutions and professional bodies have a pivotal role to play in raising awareness of green buildings. Governmental support such as various structures should be put in place to build up the local capacity of firms not only to compete with foreign counterparts but also to ensure innovative delivery of green buildings. Originality/value: The paper presents contextual realities on the green market restrictions within developing countries in sub-Saharan Africa through a deeper understanding of market barriers and recommends pathways for stakeholders.