Gandhi, A V (2021) Studying green consumer behavior through multiple lenses in a developing country. Smart and Sustainable Built Environment, 10(2), pp. 274-292. ISSN 2046-6099
Abstract
Purpose: The study aims to explore the parameters that affect the purchase behavior of green consumers. Design/methodology/approach: A mixed methodology concurrent study was adopted involving questionnaire-based empirical study along with a qualitative study to capture the lived experiences of the respondents. Inferences were drawn to understand green consumer behavior in a holistic way. Findings: While conducting in-depth interviews, many recurring themes emerged, such as environmentally friendly, health-conscious, price, government initiatives, youngsters' inclination, general awareness, family influence/traditions, quality, advertisement and social concern. A concurrent quantitative study was conducted, which established altruism, environmental awareness and social factor and influence as significant parameters, which had an impact on green consumer behavior. Practical implications: While designing green products, this study will enable marketers to innovate their products and services based on the intricate insights that have come out of the study. Originality/value: The study seeks to give deep insights into green consumer behavior that may help academics and marketers to understand the phenomenon better.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | altruism; environmentally friendly; family influence/traditions; general awareness; government initiatives; green consumer behavior; health-conscious; mixed method study; price; quality; social influence and factor; transparency and fairness; youngsters' inclination |
| Index terms: | transparency, family influence, environmental awareness, consumer behaviour, green product, fairness, empirical study, qualitative study, social factor, environmentally friendly, social influence and factor, mixed method, altruism, methodology, health-conscious, questionnaire, government initiatives, general awareness, interview, developing country |
| Subjects: | research methods, sustainable design, professional development, development economics, sociology, leadership, political science, data collection methods, research design and methodology, consumer economics, environmental behaviour |
| Topics: | International Construction, Urban Studies, Organizational Design, Information Management, Research Practice, Health and Safety, Governance, Sustainability, Stakeholder Management |
| Descriptive scope: | 5 PCTEA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here