Adegoke, A S; Oladokun, T T; Ayodele, T O; Agbato, S E and Jinadu, A A (2022) DEMATEL method of analysing the factors influencing the decision to adopt virtual reality technology by real estate firms in Lagos property market. Smart and Sustainable Built Environment, 11(4), pp. 891-917. ISSN 2046-6099
Abstract
Purpose: The study analysed the factors influencing real estate firms' (REFs) decision to adopt virtual reality (VR) technology using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method. This was done to enhance the practice of real estate agency in Nigeria. Design/methodology/approach: Data were elicited from eight real estate experts. These experts were heads of the agency department of firms that had been in existence for a minimum of five years in the Lagos property market. The data analysed in this study were collected with the aid of a questionnaire. Findings: The result revealed that use intention was influenced by performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and UB. Also, facilitating conditions, habit and use intention did not influence use behaviour. Overall, six constructs, which include price value (Ri − Cj value = 0.1284), use behaviour (Ri − Cj value = 0.0666), social influence (Ri − Cj value = 0.0583), facilitating conditions (Ri − Cj value = 0.0323), performance expectancy (Ri − Cj value = 0.0196) and effort expectancy (Ri − Cj value = 0.0116), were significant predictors of the factors influencing the decision of REFs to adopt VR. Of these constructs, the Ri − Cj values indicated that price value had the highest causative influence. Practical implications: The result of this study will bring REFs to the consciousness of the factors that could affect their adoption of VR technology. This study will also assist the Nigerian Institution of Estate Surveyors and Valuers in appropriately enlightening REFs on the integration of VR technology into the agency practice especially at this time when all health protocols and guidelines need to be observed to help flatten the curve of the Covid-19 pandemic. Originality/value: This study is the first to have an insight into the analysis of the factors influencing REFs' decision to adopt VR technology using the DEMATEL method.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | DEMATEL; real estate agency; real estate firms; technology adoption; utaut2; virtual reality |
| Index terms: | consciousness, DEMATEL method, virtual reality technology, habit, real estate, technology adoption, decision-making, questionnaire, Lagos, Nigeria, COVID-19, virtual reality, agency, valuer, property market, pandemic, integration, motivation, laboratory, methodology |
| Subjects: | health behaviours and lifestyles, real estate economics, data collection methods, profession, innovation and technology management, psychology, research management, sociology, Geography, research methods, decision analysis, organizational analysis, human factors and perception, data analysis and analytics, health risk and incident analysis, virtual reality |
| Topics: | Engineering Principles, Urban Studies, Risk Management, Research Practice, Health and Safety, Digital Applications, Human Resources, Roles and Professions, Organizational Design, Geographical Context |
| Descriptive scope: | 4 PCTA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here