Bellizzi, J A (1978) A multivariate analysis of buying in the commercial construction industry. PhD thesis, University of Nebraska - Lincoln, USA.
Abstract
[Extract from Introduction] Sellers of merchandise are constantly trying to better understand the markets they serve. The results of such constant increments to customer understanding usually benefit sellers but may also provide better service and satisfaction to customers. Understanding of customers is not necessarily an easy task. Buying may be a complex task for many customers and many variables may affect the way in which buying is conducted. Should sellers attempt to learn as much as they can about buyers, recognizing that learning more costs considerably more? While some sellers allocate more funds to learn more about customers, some sellers seem content to spend less and evaluate markets on the basis of casual observation. One of the questions most often asked by sellers is how do our customers buy? This project contributes to the knowledge of how customers buy in a specific American industry. The industry selected seems to be an industry where little is currently known about how customers buy.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | learning; markets; procurement; supply chain; marketing management; purchasing; decision-making; questionaire survey |
| Index terms: | decision-making, multivariate analysis, survey, marketing, markets, satisfaction, commercial construction, purchasing |
| Subjects: | procurement strategy, statistical analysis, decision analysis, project delivery, economic analysis, data collection methods, construction type, business |
| Topics: | Research Practice, Project Management, Business Strategy, Procurement, Construction Technology, Risk Management |
| Descriptive scope: | 4 PCEA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here