Designing for complexity: Data visualizations in megaproject management

Ronzani, M (2019) Designing for complexity: Data visualizations in megaproject management. PhD thesis, University of Edinburgh, UK.

Abstract

Focusing on the format of dashboards and the visualisations of performance indicators, this thesis explores the design features that make accounting visualisations influential in shaping the management of highly complex and dynamic organisational settings. Informed by empirical research on the reporting design practices in Crossrail, Europe's largest infrastructure megaproject, this thesis theorises how the design of data visualisations is consequential in supporting engagement with the challenges of project delivery and how they enable and constrain interaction. To address these concerns, this thesis develops a comprehensive design framework for the study of the visual in accounting. It does so by drawing from the design theory concepts of affordances, visual and aesthetics literacy, and visual conventions to investigate how designers deploy specific forms and features to pre-form practices of future interaction with visual artefacts. Theorising five interrelated design principles - multimodal balance, visual relationality, optical consistency, functional beauty, and the emphasis on incompleteness and the visualisation of consequences - this study makes three contributions to the study of the visual in interdisciplinary accounting. The first contribution informs the accounting literature on the design of accounting visualisations unpacking how designers visualise the multiplicity and interconnectedness of complex organisational phenomena and theorises how such artefacts can support the creation associations to tackle complexity and emergence. The second contribution is to the literature on numerical pictures in accounting and relates to how aesthetic attributes can augment the power and interactional possibilities of visualisations. The third contribution of this study consists in the fact that it offers a design perspective to the study of the visual in accounting. In fact, this thesis investigates how reporting designers construct visualisations and does so relying on a theoretical framework developed based on notions borrowed from design theory.

Item Type: Thesis (Doctoral)
Thesis advisor: Quattrone, P; Masterton, G and Speed, C
Uncontrolled Keywords: complexity; emergence; design practice; megaproject; project delivery; visualisation; visualization; designer; Europe
Index terms: complexity, megaproject, emergence, affordance, accounting, visualization, artefact, design principle, data visualization, drawing, theorizing, design framework, performance indicator, project delivery, interaction, designer, aesthetic, Europe, design practice, dashboard
Subjects: behavioral psychology, design process, physical geography and landforms, factor and component analysis, strategic project management, economic analysis, systems engineering, sociology, design practice, performance management, data science, project delivery, technical documentation, design methods, profession
Topics: Business Strategy, Research Practice, Roles and Professions, Design Practice, Digital Applications, Geographical Context, Project Management, Engineering Principles, Procurement, Quality Management
Descriptive scope: 3 PCA

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here