Roos, J A (2002) Defining and analyzing innovators in the Japanese residential construction market. PhD thesis, University of Washington, USA.
Abstract
This dissertation presents a predictive model for identifying innovator firms in the Japanese residential construction industry. The model is based on Roger's Theory of Product Adoption. Demographic data and five theoretical constructs are tested as predictors of the binary dependent variable of innovators and non-innovators. The five independent constructs are consumer ethnocentrism, internet use for information, internet use for marketing and selling, market orientation, and uncertainty avoidance. Factor analysis, logistic regression, and discriminant analysis are used to test the model. The results show that the internet marketing and selling construct is a significant predictor with a positive coefficient of the innovator/non-innovator dependent variable. The ethnocentrism construct is a significant predictor with a negative coefficient. The demographic variable of percentage of traditional post and beam houses built is significant with a negative coefficient. Internet use for information was significant in the logistic regression equation but not in the discriminant analysis equation. It was judged that this construct requires further research. The uncertainty avoidance construct is not significant and this is congruent with earlier research done.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Thesis advisor: | Eastin, I L |
| Uncontrolled Keywords: | discriminant analysis; factor analysis; market; marketing; residential; uncertainty |
| Index terms: | dependent variable, demographic variable, dissertation, internet, factor analysis, residential construction, marketing, beam, logistic regression, discriminant analysis |
| Subjects: | computing systems, business, construction integration, statistical analysis, research dissemination and communication, structural engineering, demography |
| Topics: | Business Strategy, Research Practice, Urban Studies, Digital Applications, Engineering Principles |
| Descriptive scope: | 3 PCA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here