A conceptual framework for achieving firm competitiveness in construction: A 'creating shared value' (CSV) concept

Awale, R and Rowlinson, S (2014) A conceptual framework for achieving firm competitiveness in construction: A 'creating shared value' (CSV) concept. In: Raiden, A and Aboagye-Nimo, E (eds.) Proceedings of 30th Annual ARCOM Conference, 1-3 September 2014, Portsmouth, UK.

Abstract

Experience in recent years has emphasized that social sustainability is a key to achieve long-term competitiveness and sustainable growth for firms. However, current studies on competitiveness in the construction management literature are mainly focused on achieving business values i.e. it focuses on an economic perspective of competitiveness but it often neglects social integration. Social dimensions are given relatively lower priority, analysed separately and treated outside the scope of business strategy. An alternative concept, Creating Shared Value (CSV) concept is considered. It aims to enhance a firm's competitiveness by advancing their business and social conditions simultaneously. It can help firms to better respond to societal, environmental, and market needs as well as business activities. However, the relationship between CSV and competitiveness is still unclear, especially in the construction management research. This study attempts to develop a CSV-competitiveness conceptual framework for construction firms based on the analysis of current CSV implementation strategies in other disciplines from a strategic management perspective. The framework categorises firm competitiveness into two dimensions- 1) business success and 2) facilitation of future growth and development. It also argues that through the CSV concept, firms can convert social issue into business opportunity - which is jointly measured in terms of social and business values. This ultimately leads to firm competitiveness. This study addresses how construction firms can achieve competitiveness by implementing the CSV concept.

Item Type: Conference Paper (Paper)
Uncontrolled Keywords: business strategy; business value; competitiveness; shared value
Index terms: construction firm, firm competitivenes, business strategy, strategy, shared value, management research, implementation, conceptual framework, dimension, competitiveness, social sustainability, integration, strategic management
Subjects: health monitoring assessment and metrics, contractual arrangements, business management, equitable outcomes, organization, research design and methodology, business, communities and social development, market analysis, organizational analysis, management, theoretical framing
Topics: Procurement, Stakeholder Management, Research Practice, Health and Safety, Business Strategy, Organizational Design, Value Management
Descriptive scope: 3 PCA

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here