Carlsson, V and Koch, C (2014) Shall we dance? Encounters for energy renovation of single family houses. In: Raiden, A and Aboagye-Nimo, E (eds.) Proceedings of 30th Annual ARCOM Conference, 1-3 September 2014, Portsmouth, UK.
Abstract
In the strive for climate change mitigation and transition the building stock is a major issue to acknowledge as its energy consumption and production of carbon dioxide is significant, around 30% of the total in Sweden. Government policies, subsidies and more have therefore been applied to deal with this issue. However the bulk of efforts have focused on dwellings, office buildings, public buildings and other major installations, whereas the single family house areas have received less attention and presently even enjoy a public regulation regime which leaves up to ten years of room for manoeuver before private house owners are obliged to react. This leaves the arena for more voluntary types of renovation. Studies shows that house owners doing such renovations are prone to contact and use their local SME craftsman. The encounters between house owners and craftsmen come to impede the degree and quality of the energy renovation referring to costs, unstable and/or ineffective technologies, lack of understanding of subsidies and financial options and even general insecurity. This paper reports a local study of three craftsmen contractors and their interaction with house owners as potential customers which is part of a project with a group of participating SMEs. Through interviewing, participant observations and shadowing, the sales processes and negotiations were followed on site inside the customers house. Theoretically the study draws on Goffman’s concepts of presentation of self in everyday life, performance, staging and 'front'. The results show a complex interactive pattern, like a dance, where limited local knowledge play a role as does subtle assumptions about cost and economic capacity. Thus rather than placing the responsibility for conservative renovation actions on either the craftsmen or the house owners, it is claimed here that the two parties are acting in a routinized play they cannot easily escape.
| Item Type: | Conference Paper (Paper) |
|---|---|
| Uncontrolled Keywords: | energy renovations; detached houses; goffman; SME |
| Index terms: | climate change, negotiation, public building, option, local knowledge, escape, interaction, craft worker, mitigation, regulation, energy consumption, government policy, placing, renovation, office building, everyday life, Sweden, building stock, carbon dioxide, energy renovation, owner, subsidy, observation |
| Subjects: | concrete and cementitious materials, renovation and retrofit, financial risk, Geography, emergency and crisis management, asset management, sociology, decision analysis, conflict resolution, political science, behavioral psychology, communities and social development, construction type, data collection methods, practitioner, climate science, public policy, economic analysis, energy systems |
| Topics: | Urban Studies, Design Practice, Health and Safety, Cost Management, Business Strategy, Engineering Principles, Construction Materials, Research Practice, Geographical Context, Risk Management, Stakeholder Management, Roles and Professions, Sustainability, Governance, Construction Technology |
| Descriptive scope: | 3 PCE |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here