Zarghami, S A (2026) System dynamic-driven insights for metaverse adoption in the construction sector. Journal of Construction Engineering and Management, 152(4): 04026010, ISSN 0733-9364
Abstract
Recent research has identified various factors influencing metaverse adoption in the construction sector; however, the literature largely examines these factors in isolation, overlooking their interconnected nature. Using the unified theory of acceptance and use of technology as a framework, this research conducts a systematic literature review to identify key adoption factors, followed by system dynamics (SD) modeling to analyze their interrelationships. The proposed SD model reveals three interconnected subsystems comprised of eight reinforcing feedback loops that drive metaverse adoption. Through centrality analysis, the study identifies organizational integration, financial investment, adoption resistance, and user engagement as critical leverage points in the system. This research underscores that targeted intervention strategies can significantly enhance these leverage points to facilitate metaverse integration more effectively. This paper contributes to the construction management literature by highlighting the interplay of adoption factors and identifying critical leverage points. These insights enable more effective strategies to be applied for integrating metaverse technologies in construction practices, moving beyond isolated solutions to address the complex interplay of adoption factors.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | construction sector; metaverse; relational governance; system dynamics; systematic literature review; unified theory of acceptance and use of technology |
| Index terms: | governance, strategy, user engagement, systematic literature review, modelling, integration, construction sector, feedback loop, system dynamics, intervention strategy |
| Subjects: | business, analytical methods, control systems, design methods, management, financial risk, research evaluation and metrics, computing systems, industry analysis, organizational analysis |
| Topics: | Digital Applications, Governance, Design Practice, Research Practice, Organizational Design, Cost Management, Business Strategy, Engineering Principles |
| Descriptive scope: | 4 PCTE |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here