An empirical study on the implications of social media for sustainable construction and productivity in Lagos state, Nigeria

Purpose – Despite the growing use of Fourth Industrial Revolution (4IR) technologies in construction, the reasons behind adopting social media in this context and its real benefits for sustainable construction and productivity remain unclear. This study aims to examine how construction professionals perceive the impact of social media on sustainable construction and productivity in the industry. Design/methodology/approach – This research used a mixed-methods research approach (qualitative and quantitative), resulting in the formulation of a well-structured questionnaire which was distributed to construction professionals. Ordinal regression and multinomial logistic regression were carried out to assess the impact of social media use on sustainable construction and productivity enhancement, as well as the extent of social media utilization in construction projects. Findings – Through exploratory factor analysis, five distinct clusters of social media consequences were identified, namely: information and knowledge sharing, community engagement and morale, environmental and resource management, disruptive and stressful effects and communication and collaboration. Furthermore, the extent of social media usage is closely related to three key factors: community engagement and morale, environmental and resource management and communication and collaboration. Originality/value – This study represents one of the pioneering research efforts in Nigeria to investigate the implications of social media usage in the construction industry. Thus, future studies can build upon this research to further contribute to the multifaceted dimensions of social media's impact on the construction industry.