Buser, M; Bosch, P and Koch, C (2016) Engineering companies strategizing globalisation. In: Chan, P W and Neilson, C J (eds.) Proceedings of 32nd Annual ARCOM Conference, 5-7 September 2016, Manchester, UK.
Abstract
The rapid globalisation of the construction market should bring new potential for the Engineering Construction (EC) industry which should benefit from collaboration inside and outside of the national borders. Especially, engineering outsourcing is established as a global sector practice and expected to be a booming business in the future. There is a rich literature describing possible strategy, organisational forms and set ups and potential benefits of these internationalisation processes. Besides, the challenges that these forms of cooperation may be facing have also largely be identified and discussed. However, there is less focus on how these collaborations occur in practice, in particular how they are initiated and negotiated and in which context they take place. Looking at a group of Swedish engineering companies which have been active on the globalised market, we followed their concrete considerations, choices and actions in developing contact and creating collaboration with foreign partners. To do so we build on a “strategy as practice” approach. The 'practice perspective' defines strategy as something done by people opposed to something a company have, and identifies strategy as the strategic activities reiterated in time by the diverse actors interacting in an organizational context (Jarzabkowski et al., 2007). The empirical material consists mainly of a longitudinal case study of a network of five SMEs trying to expend in China, complemented by the interviews of eight project managers of other engineering companies who have also engaged in an internationalisation process. The results underline the lack of classical long term strategy to the favour of ad hoc solutions and the central role of project managers in creating these international projects.
| Item Type: | Conference Paper (Paper) |
|---|---|
| Uncontrolled Keywords: | internationalisation; engineering companies; strategy as practice |
| Index terms: | construction market, cooperation, China, international project, globalization, collaboration, internationalization, strategy, project manager, case study, strategy-as-practice, outsourcing, interview |
| Subjects: | Geography, management, economic factors, market analysis, data collection methods, profession, strategic management, business, economic analysis, psychology |
| Topics: | Organizational Design, International Construction, Roles and Professions, Procurement, Business Strategy, Research Practice, Geographical Context |
| Descriptive scope: | 4 PCTE |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here