Frederiksen, N; Gottlieb, S C; de Gier, A; Johansen, P and Sørensen, A S (2022) Understanding the marketing department's role in the social and environmental ventures of construction companies. In: Tutesigensi, A and Neilson, C J (eds.) Proceedings of 38th Annual ARCOM Conference, 5-7 September 2022, Glasgow Caledonian University, Glasgow, UK.
Abstract
Construction companies are commonly portrayed as project-based organisations that respond to client requirements and deliver standardised works and services determined by the traditional construction trades. However, modern construction companies are also partaking an increasingly important role in delivering sustainable solutions to social and environmental problems. The objective of the study is to provide insights into the efforts of a Danish construction company in delivering sustainable solutions by devising social and environmental ventures. In this regard, we have a special interest in understanding the role of the marketing department. The empirical material of the study is based on observations and conversations with employees in the marketing department gathered between 2018-2022. In the analysis, we examine two distinct ventures devised by the marketing department through an institutional work framework. On this basis, the study concludes that the marketing department plays a critical role in devising new social and environmental ventures that affect regulative, normative, and cultural-cognitive prescriptions in construction.
| Item Type: | Conference Paper (Paper) |
|---|---|
| Uncontrolled Keywords: | institutional work; marketing department; social procurement; sustainability; venture; waste management |
| Index terms: | construction company, project-based organization, client requirements, institutional work, traditional construction, marketing, waste management, prescription |
| Subjects: | organization, heritage and conservation, waste management, sociology, business, professional development, medical science and clinical practice |
| Topics: | Health and Safety, Business Strategy, Design Practice, Organizational Design, Information Management, Sustainability |
| Descriptive scope: | 2 PC |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here