Speculation beyond technology: Building scenarios through storytelling

Dowsett, R M; Green, M S and Harty, C F (2022) Speculation beyond technology: Building scenarios through storytelling. Buildings & Cities, 3(1), pp. 534-553. ISSN 2632-6655

Abstract

'Modern methods of construction' is a term largely synonymous with the prefabrication of product components in factories. Emerging technologies, e.g. robotics and artificial intelligence (AI), are redefining the concept of modern methods of construction and destabilising the structure of the sector to meet the conditions of their implementation. Robotics and machine-based automation, for example, are expected to transform construction manufacturing techniques in rapid and significant ways, but the extent of change and the associated impacts on organisations, supply chains and business models that constitute the sector remains unknown. Existing foresight is dominated by trajectorial perspectives that overemphasise technological predictions and underemphasise the contextual stories of implementation most helpful in understanding technology adoption. An alternative approach presented here focuses on storytelling, the design of the scenarios and the visual images used to help convey these scenarios. These allow practitioners to explore how robotics and machine-based automation may play out in different characterisations of the industry. The research involved the analysis of an existing dataset to create four scenarios, before adapting and extending these scenarios through participatory workshops and interviews. Project participants were comprised of seven small and medium-sized enterprises (SMEs) in manufacturing and architectural fabrication, one tier 1 contractor, and two acclaimed industry experts from an industry advisory board and education centre. PRACTICE RELEVANCE Robotics and machine-based automation are expected to transform the construction sector in rapid and significant ways, but the extent of change and associated impacts on organisations, supply chains and business models remains unknown. An alternative approach to foresight is presented that uses scenario creation to understand the implications of robotics and automation. The implications of robotics and automation are explored at the project, firm and industry levels. This will assist decision-makers to responsibly turn technological promise into substantive change. Four future scenarios of a construction industry where manufacturing robotics are business as usual are described. As an often-overlooked stakeholder, SMEs were at the centre of the scenario development process. Each scenario has a dominant player at the centre: tier 1 contractors, SME cooperatives, software vendors and original equipment manufacturers, and government. These scenarios illustrate the potential implications and non-technological innovations to resolve them (e.g. business model modification, development opportunities and contractual relationships), co-constructed with construction professionals.

Item Type: Article
Uncontrolled Keywords: automation; construction industry; future studies; innovation; modern methods of construction; robotics; scenario planning; small and medium-sized enterprises; strategic planning; technological change
Index terms: strategic planning, emerging technology, construction professional, contractual relationship, technological innovation, robotics, business model, technological change, practitioner, dataset, construction sector, automation, prefabrication, construction industry, implementation, technology adoption, artificial intelligence, fabrication, future study, interview, manufacturer, workshop, modern methods of construction, scenario planning
Subjects: management, manufacturing engineering, automation and robotics, professional development, data management, building construction, industry analysis, construction type, data collection methods, research design and methodology, contractual relationship, business, practitioner, innovation studies, contractual arrangements, innovation and technology management, artificial intelligence
Topics: Construction Technology, Procurement, Roles and Professions, Research Practice, Engineering Principles, Information Management, Business Strategy, Contract Administration, Digital Applications
Descriptive scope: 5 PCTEA

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here