Oke, A E; Aliu, J; Mwanaumo, E M M; Abayomi, T and Kahanji, C (2023) Leveraging gamification to enhance productivity and employee engagement in the Nigerian construction industry. Built Environment Project and Asset Management, 13(6), pp. 813-829. ISSN 2044-124X
Abstract
Purpose: This article aims to investigate the various applications of gamification practices in the construction industry, with a focus on improving safety and quality, project management, innovation and productivity and workforce development. Design/methodology/approach: A comprehensive literature review was conducted to identify several construction areas where gamification can be employed, which helped in formulating a questionnaire survey. The survey was disseminated to construction professionals in the Nigerian construction industry using a convenience sampling technique. The collected data were analyzed using a variety of statistical tools such as percentages, frequencies, mean item scores and exploratory factor analyses. Additionally, cluster analysis was performed to obtain a more comprehensive analysis of these application areas. Findings: Four key clusters of gamification areas of application in the Nigerian construction industry were identified – safety and quality, project management, innovation and efficiency and workforce development. By integrating game elements into these critical areas, construction organizations in Nigeria can enhance worker engagement, increase productivity and improve safety, ultimately leading to better project outcomes. Practical implications: The identification and evaluation of the gamification areas of application in the construction industry would help construction organizations and stakeholders make informed decisions regarding the integration of game elements into critical areas such as safety and quality, project management, innovation and efficiency and workforce development. Originality/value: The study provides valuable information for construction organizations and stakeholders looking to enhance worker engagement, increase productivity and improve safety in their projects through gamification. It also adds to the growing body of research on the use of gamification in various industries and provides a foundation for further studies in this area.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | construction digitalization; construction projects; gamification; gaming; Nigeria construction industry |
| Index terms: | cluster analysis, construction project, construction professional, integration, methodology, sampling, questionnaire, workforce development, employee engagement, gamification, construction industry, project management, exploratory factor analysis, efficiency, construction organization, digitalization, gaming, literature review, productivity, worker engagement, Nigeria, survey, project outcome |
| Subjects: | management, decision-making and reasoning, research methods, user engagement, performance management, production management, Geography, professional development, project management theory and practice, organizational analysis, industry analysis, statistical analysis, data collection methods, organization, project completion, psychology, digital technology, data analysis and analytics |
| Topics: | Quality Management, Human Resources, Digital Applications, Education, Organizational Design, Information Management, Research Practice, Geographical Context, Project Management, Business Strategy |
| Descriptive scope: | 5 PCTEA |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here