Greenwood, D; Horne, M; Thompson, E M; Allwood, C M; Wernemyr, C and Westerdahl, B (2008) Strategic perspectives on the use of virtual reality within the building industries of four countries. Architectural Engineering and Design Management, 4(2), pp. 85-98. ISSN 1745-2007
Abstract
This paper presents results from the first stage of an analysis of the use of virtual reality (VR) within the building industries of strategically selected countries, namely, China, Sweden, the UK and the US. The aims of the research are to assess VR usage and its benefits within the building industries of these countries and to identify perceived barriers to VR usage and ways of overcoming them. The countries selected offer a range of experience in the adoption of VR technologies and the paper provides an initial analysis of developments at an international level. Semi-structured interviews were conducted with senior professionals from each of six leading construction companies within each country. The findings included the rationale for the adoption of VR and the barriers to doing so, as well as some divergence between the respondents in their working definition of what visualization and, specifically, VR actually represents.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | building industry; implementation strategy; international perspectives; interview survey; virtual reality |
| Index terms: | virtual reality, building industry, implementation, visualization, China, interview, strategy, Sweden, survey, construction company |
| Subjects: | Geography, management, design practice, industry analysis, virtual reality, organization, data collection methods, contractual arrangements |
| Topics: | Geographical Context, Research Practice, Business Strategy, Procurement, Digital Applications, Design Practice |
| Descriptive scope: | 3 PCE |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here