McCoy, A P; Thabet, W and Badinelli, R (2008) Towards establishing a domain specific commercialization model for innovation in residential construction. Construction Innovation, 8(2), pp. 137-155. ISSN 1471-4175
Abstract
The purpose of this paper is to offer a commercialization framework that outlines phases and functional areas for technical and business practices in getting innovative products to market. The development of this framework was motivated by a history of failures of entrepreneurial business ventures in the commercialization of construction products. This paper presents Phase 1 of commercialization research efforts, which includes a definition of innovation and commercialization for the residential construction industry; a review of literature related to generic commercialization models; and construction of a new commercialization framework for innovative construction products. This paper also introduces Phase 2 of this research, which includes qualitative and quantitative knowledge capture from construction industry experts; and the development of a domain-specific commercialization model for the residential industry based on these inputs to reflect the unique challenges of construction products. This paper presents a generic commercialization framework as a basis for interpreting various data from product interviews and case study literature. These data were used to further specify the framework. This paper presents an example of the many construction products reviewed in this research and its possible impact on the framework. The generic commercialization model presented here could benefit innovators of construction products. The research indicates the importance of key steps in the commercialization of these kinds of products. Since, no model captured the specific issues of commercializing residential construction products, this paper introduces a basis for one. In creating a generic commercialization framework, this paper facilitates entrepreneurial product commercialization for the construction industry.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | construction systems; construction works; innovation; residential property |
| Index terms: | case study, residential property, residential construction, construction work, construction industry, interview, knowledge capture, history, construction product, construction system |
| Subjects: | construction type, data collection methods, operations management, knowledge management, economic analysis, architectural and construction history, construction integration, building construction, industry analysis |
| Topics: | Business Strategy, Information Management, Engineering Principles, Research Practice, Project Management, Construction Technology |
| Descriptive scope: | 4 PCTE |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here