Value management awareness and practice by South African architects: An empirical study

Purpose – The purpose of this paper is to investigate value management (VM) practice by professional architects in South Africa. A primary aim is to test the assertion of Kelly et al. that VM has “evolved to become an established service with commonly understood tools, techniques and styles.” Design/methodology/approach – A webbased, online questionnaire survey was employed to establish VM practice by South African registered architects. Descriptive statistics were used to analyse the survey response data. Findings – The results suggest that awareness of VM is not widespread among South African architects, and that its actual practice is minimal. Where VM was used on projects, it was invariably costminimization driven in terms of both the project and the VM process itself. These findings are in direct conflict with the assertion of Kelly et al. There is also a mismatch between clients' value system key performance variables and objectives defined for VM studies. Use of VM for project brief facilitation is not widespread, and the integration of VM with risk and quality management systems is not pervasive. Where VM was undertaken, no attempt is made to benchmark VM activities against international standards. Practical implications – Professional architectural associations in South Africa should adopt a proactive role in promoting the use of VM by architects; facilitated by continuing professional development programmes. Originality/value – The originality of the research lies in determining the nature of, and extent to which, architects in South Africa practice VM.