Visual perception and the choice of systemised building façades

Piroozfar, P A E and Farr, E R P (2015) Visual perception and the choice of systemised building façades. Architectural Engineering and Design Management, 11(1), pp. 65-81. ISSN 1745-2007

Abstract

Prefabricated building systems can offer benefits in many different respects, including but not limited to cost control of a project. However, there are also some restrictions that, if not understood properly and adopted accordingly, may have some adverse effects on design, construction and post-occupancy stages of buildings. As limited as any system is in replicating complex forms, they may still be utilised depending on many factors. Briefly drawing upon key theories of perception such as Gestalt, Hebb's Theory and Information Theory, this study investigates how visual perception will determine the resemblance of a systemised façade to the building envelope it represents, at relevant sensory thresholds. It will be shown that regardless of a system's flexibility, the minimum distance from which a façade is perceived has a substantial effect on offering that resemblance. It will also be shown that at different distances, depending on the size, an object cannot be recognised and hence a systemised façade may be identically perceived as its generating façade. The paper starts with a brief review of different theories with an emphasis on their implications for visual perception and explains how the experience of an observer may be underpinned by the way the visual experiment has been conceived. At the next stage we use a methodology to show how size is perceived at a distance. This has been developed based on practical studies to establish thresholds of recognition and discrimination of the human eye. We will then examine this in an existing building and develop this methodology into a hypothetical case where a systemised façade would be needed to conclude on this practical method. Consequently, future research will be suggested to help take into account a series of other factors which might have an effect on visual perception in the field of architectural design, system design and construction of prefabricated building façades.,

Item Type: Article
Uncontrolled Keywords: building envelopes; decision making; gestalt; prefabrication; systemised façades; visual perception
Index terms: design and construction, information theory, methodology, decision-making, visual perception, cost control, architectural design, building envelope, discrimination, prefabrication, prefabricated building, replicating, experiment, drawing
Subjects: research methods, design practice, architectural elements, building construction, cognitive psychology, decision analysis, research management, professional ethics, data collection methods, technical documentation, financial and cost management, knowledge organization and systems, contractual arrangements
Topics: Research Practice, Information Management, Cost Management, Construction Technology, Procurement, Risk Management, Design Practice, Legal Issues
Descriptive scope: 4 PCTE

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here