Pheng, L S (1991) World markets in construction: I. A regional analysis. Construction Management and Economics, 9(1), pp. 63-71. ISSN 01446193
Abstract
The role of marketing has seldom been extolled in construction, let alone international contracting. Even where marketing has been endorsed in the process, it has been taken for granted and regarded at a passive, self-adjusting and self-generating level. This paper demonstrates that this need not be so and that the function of marketing research can be exploited and employed gainfully in the context of international construction to find out where the markets are in the world. Absolute measures (volume) and relative measures (growth) can be used in the main for this purpose. The results of a marketing research project are presented in the form of graphically distorted world maps at both the regional and national levels. While Part I of this paper deals with the results of 19 global regions, Part II concerns itself with the construction industries of 180 different countries and territories. It is hoped that international construction marketing opportunities may be identified in the process.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | economic development; international construction; marketing research |
| Index terms: | maps, economic development, markets, construction industry, international construction, marketing |
| Subjects: | economic analysis, strategic management, business, industry analysis, economic development, spatial and geospatial analysis |
| Topics: | International Construction, Business Strategy, Research Practice, Sustainability |
| Descriptive scope: | 3 PCT |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here