Winch, G and Schneider, E (1993) The strategic management of architectural practice. Construction Management and Economics, 11(6), pp. 467-473. ISSN 01446193
Abstract
The paper develops a model for the strategic rnanagement of architectural practice with the aim of better understanding how practices compete with each other for work around a tripartite definition of quality. It assesses the ways in which architectural practices are distinctive as knowledge-based organizations, before assessing some of the characteristics of their industrial context. Drawing on the work of Maister and Porter, it then develops a model of generic strategies for architectural practice which, it is suggested, can form the basis for further research and consultancy. Finally, some comments are made suggesting why architectural practices are relucant to think in strategic terms.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | architectural quality; distinctive competence; knowledge-based organizations; practice management; strategic management |
| Index terms: | strategic management, practice management, drawing, competence, strategy, consultancy, architectural quality, architectural practice |
| Subjects: | business, quality assurance, technical documentation, management, organization, personnel development |
| Topics: | Quality Management, Human Resources, Design Practice, Organizational Design, Business Strategy |
| Descriptive scope: | 2 PC |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here