Mahmoud-Jouini, S B (2000) Innovative supply-based strategies in the construction industry. Construction Management and Economics, 18(6), pp. 643-650. ISSN 01446193
Abstract
In the construction industry demand drives the design process and as a result design is structured in order to respond to this demand. However, what happens when this demand breaks down, when traditional markets are saturated, and no feasible alternative arises? Will this sector be capable of refocusing their efforts on creating new products to offer? Is it possible for industry participants to adopt a proactive strategy? These questions are investigated and it is seen that the French construction industry, and in particular major contractors, illustrate the problem perfectly. Examples are analysed of innovative offerings in this industry, two groups of which could be developed further.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | construction; design; France; innovation; large corporations; marketing strategy |
| Index terms: | marketing, construction industry, markets, France, design process, strategy |
| Subjects: | economic analysis, design methods, business, industry analysis, Geography, management |
| Topics: | Design Practice, Business Strategy, Research Practice, Geographical Context |
| Descriptive scope: | 3 PCT |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here