Study of attitude changes in people after the implementation of a new safety management system: The supervision plan

The construction industry of Hong Kong has a very poor site safety record. The overall accident rate has gone down a little during the last few years, but the number of fatalities has risen dramatically. In the past, the Hong Kong Government adopted a laissez-faire approach in managing construction safety, hoping that market forces would regulate the safety performance. However, the approach has proved to be ineffective. Since 1986, the Government has taken a proactive approach in combating construction site safety, and has introduced a series of safety programmes, which consist of encouraged and mandatory schemes aiming at nourishing a proper safety culture in the construction industry. Recently, the Government decided to criminalize site accident cases by introducing a so-called 'Supervision Plan', aiming at changing the safety attitude and culture of construction practitioners. This paper applies an attitude-changing model, 'reinforcement theory', to predict the changing attitude of people in the construction industry. The results show that the attitude of construction practitioners in Hong Kong will change to be more positive when they receive more messages to confirm that people really are put into jail for negligence under the Supervision Plan.