Tay, L and Morgan, N A (2002) Antecedents and consequences of market orientation in chartered surveying firms. Construction Management and Economics, 20(4), pp. 331-341. ISSN 01446193
Abstract
This study tests marketing theory concerning market orientation in the context of the chartered surveying industry. Using data collected in a mail survey from 179 UK general practice chartered surveying firms, it is found that firms with more risk tolerant senior managers and more formalized and specialized marketing organization structures have higher levels of market orientation. The data indicate also that market orientation positively impacts firms' business and marketing performance, and that this relationship is robust across different environments.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | business performance; management; market orientation; organization structure; surveying |
| Index terms: | survey, business performance, manager, surveying, marketing |
| Subjects: | data collection methods, health monitoring assessment and metrics, business, performance measurement, practitioner |
| Topics: | Business Strategy, Quality Management, Health and Safety, Research Practice, Roles and Professions |
| Descriptive scope: | 3 PCE |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here