Recommendations for target value design implementation for real estate development in Brazil

Meijon Morêda Neto, H; Bastos Costa, D and Coelho Ravazzano, T (2019) Recommendations for target value design implementation for real estate development in Brazil. Architectural Engineering and Design Management, 15(1), pp. 48-65. ISSN 1745-2007

Abstract

Target Value Design (TVD) is a management practice used in programing, design, detailing and construction to ensure that projects meet the operational needs and values of its users. A literature review revealed that TVD has been primarily studied in a narrow and specific context, and there is still a lack of TVD information as it relates to real estate development. This work aimed to evaluate the project definition and design phase of a real estate development under the framework of TVD theory, and propose guidelines for the implementation of TVD practices. This research, which was based on a case study in Brazil, involved the following stages: (a) understanding the real estate project definition process based on TVD theory, (b) evaluating the level of TVD application, and (c) analyzing the potential for implementing TVD practices. The primary findings identified the weaknesses and strengths of the project phases and processes, and then analyzed the viability of TVD implementation in real estate development. The theoretical contribution of this study is a better understanding of how TVD can be translated to and used in a new context. For practical implications, a set of guidelines is proposed for the implementation of TVD within real estate development contexts and projects with similar characteristics.

Item Type: Article
Uncontrolled Keywords: collaboration; project definition; real estate development; target value design; value
Index terms: collaboration, design phase, real estate, target value design, management practice, case study, implementation, literature review, Brazil, real estate development
Subjects: real estate economics, contractual arrangements, management, data collection methods, data analysis and analytics, professional practice, economic development, value management, Geography
Topics: Geographical Context, Urban Studies, Organizational Design, Business Strategy, Research Practice, Procurement, Design Practice, Cost Management
Descriptive scope: 4 PCEA

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here