Tales of the expected: Investigating the rhetorical strategies of innovation champions

Leiringer, R and Cardellino, P (2008) Tales of the expected: Investigating the rhetorical strategies of innovation champions. Construction Management and Economics, 26(10), pp. 1043-1054. ISSN 1466433X

Abstract

Innovation continues to be high on the agenda in construction. It is widely considered to be an essential prerequisite of improved performance both for the sector at large and for individual firms. Success stories dominate the parts of the academic literature that rely heavily on the recollections of key individuals. A complementary interpretation focuses on the way innovation champions in hindsight interpret, justify and legitimize the diffusion of innovations. Emphasis is put on the temporal dimension of interpretation and how this links to rhetorical strategies and impression management tactics. Rhetorical theories are drawn upon to analyse the accounts given by innovation champions in seven facilities management organizations. In particular, the three persuasive appeals in classic rhetoric are used to highlight the rhetorical justifications mobilized in the descriptions of what took place. The findings demonstrate the usefulness of rhetorical theories in complementing studies of innovation.

Item Type: Article
Uncontrolled Keywords: impression management; innovation; innovation champion; legitimacy; rhetorical strategies
Index terms: diffusion of innovation, dimension, legitimacy, facilities management, strategy
Subjects: health monitoring assessment and metrics, sociology, management, professional development
Topics: Information Management, Business Strategy, Health and Safety, Organizational Design
Descriptive scope: 3 PCT

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here