Managerial identity work in action: Performative narratives and anecdotal stories of innovation

Innovation is invariably accepted as a central component of construction sector competitiveness. Yet, there remains a paucity of empirical research, which explores the gap between the way innovation is promoted in the policy discourse and how it is interpreted in practice. We follow the “narrative turn” in organization studies to explore the ways in which senior executives in the UK construction sector ascribe themselves with informal roles while advocating the cause of innovation. Empirical data is derived from narrative interviews with 32 senior executives who self-identify as “innovation champions”. When talking about innovation, the respondents were found to oscillate between performative narratives of innovation and more personalized stories derived from their own experience. The narratives were invariably pre-rehearsed often to the point of being monotonous. In contrast, the personalized stories tended to be engaging and emotionally laden. The tendency for senior executives to oscillate between narratives and stories is seen as an important means through which they search for meaning while at the same time legitimizing their self-identities as “innovation champions”. Of particular note is the way in which senior managers self-ascribe themselves with informal roles which are notably at odds with those described in more formalized narratives.