Hartmann, A and Girmscheid, G (2004) The innovation potential of integrated services and its utilisation through co-operation. Engineering, Construction and Architectural Management, 11(5), pp. 335-341. ISSN 0969-9988
Abstract
In the last few years an increasing demand for integrated services could be recognised on the construction market. For construction firms this means that there is a wider scope for achieving advantages in competition. Based on a research project on the innovation behaviour of two Swiss contractors this paper presents the innovation potential of integrated services and the advantages and disadvantages of the present organizational structure of medium-sized contractors with respect to the usage of this potential. Moreover, possibilities for construction firms to build up and benefit from internal and external co-operation and to generate innovative constructional solutions are discussed. It is concluded that an innovative construction industry requires the ability of construction firms to co-operate.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | competitive advantage; construction industry; innovation; integrated marketing |
| Index terms: | competition, construction firm, organizational structure, construction market, construction industry, marketing, competitive advantage |
| Subjects: | business, organization, industry analysis, sociology, market analysis |
| Topics: | Organizational Design, Business Strategy, Research Practice |
| Descriptive scope: | 3 PCT |
N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here