From intentions to actions: unveiling the socio-psychological drivers of solar home system adoption in developing nations

Maqsoom, A; Hammad, M; Umer, M; Salman, A and Ashraf, H (2024) From intentions to actions: unveiling the socio-psychological drivers of solar home system adoption in developing nations. Architectural Engineering and Design Management, 20(5), pp. 1019-1036. ISSN 1745-2007

Abstract

In the face of an expanding global population and the diminishing reservoirs of natural resources, humanity stands at a critical juncture necessitating timely decisions for a secure and sustainable future, ensuring an uninterrupted supply of green energy. The imperative calls for comprehensive implementations across societal echelons, garnering support from all stakeholders. This study explores the adoption dynamics of solar housing systems (SHS) by investigating the direct impact of associated effort and performance expectancy, incorporating an econometric perspective. Additionally, it scrutinizes the moderating effect of buyer awareness regarding these systems. Utilizing 205 survey responses, the research employs econometric analysis to underscore the pivotal roles of performance expectancy, effort expectancy, and buyer knowledge in shaping SHS adoption in Pakistan. The findings not only offer valuable insights into the dynamics of fostering environmentally conscious practices at an individual level but also contribute to the broader understanding of sustainable energy adoption from an econometric standpoint. This research holds practical implications for policymakers and stakeholders engaged in promoting greener initiatives, providing a foundation for informed decision-making in the pursuit of a sustainable energy future.

Item Type: Article
Uncontrolled Keywords: green energy consumer behavior; green energy consumption; net-zero; Pakistan; renewable energy dynamics; solar adoption
Index terms: sustainable energy, econometric, implementation, housing, renewable energy, population, dynamics, energy consumption, consumer behaviour, Pakistan, decision-making, reservoir, face, developing nation, natural resource, survey
Subjects: consumer economics, construction type, data collection methods, economic analysis, contractual arrangements, renewable energy, energy systems, environmental resource management, psychology, development economics, Geography, systems engineering, infrastructure and transport systems, decision analysis, demography
Topics: Risk Management, Stakeholder Management, Sustainability, Construction Technology, Procurement, Business Strategy, Engineering Principles, Research Practice, Geographical Context, Organizational Design, Urban Studies, International Construction
Descriptive scope: 4 PCEA

N.B. Descriptive scope is a count of how many of the five facets of empirical research are indicated by the words used in title, abstract and keywords. It is not intended as a judgement on the research; merely a count of the kind of word we would expect to indicate Phenomenon, Concepts, Theoretical framing, Empirical techniques, Analytical techniques. If all five are present, then a code of “5 PCTEA” will indicate this. If you feel the coding for this record is questionable, we welcome discussion around the terms we matched or the way we categorized them. The facet you would expect may not be coded, or a facet may be coded inappropriately. This can also bear on a larger question, of which facets should be treated as defining in construction management research. Please get in touch, and we will look at it. More details here