Risk perception and propensity in bid/no-bid decision-making of construction projects

Chen, Y Q; Zhang, S J; Liu, L S and Hu, J (2015) Risk perception and propensity in bid/no-bid decision-making of construction projects. Engineering, Construction and Architectural Management, 22(1), pp. 2-20. ISSN 0969-9988

Abstract

Purpose - Making the right bid/no-bid decision is critical to the success and development of construction contracting enterprises. Decision makers' personal characteristics, such as risk perception and propensity, have great impact on bid/no-bid decisions, which is the major concern of this research. The purpose of this paper is to explore the relationship among decision makers' risk perception, risk propensity, and their bid/no-bid decision making of construction projects, as well as the factors influencing the risk perception and propensity. Design/methodology/approach - In total, four hypotheses were proposed based on an extensive literature review. Experimental questionnaires were distributed to employees working in Chinese construction contracting enterprises with knowledge of construction bidding, and 134 valid questionnaires were obtained. Multivariate statistical analysis through SPSS 19.0 was used to analyze the acquired data. Findings - Data analysis shows that in the context of international construction contracting: risk perception has a negative influence on bid/no-bid decision making; while risk propensity produces a positive influence and the probability and magnitude of potential gain or loss both have significant impacts on risk perception, and the probability plays a more important role. Originality/value - This research studied the bid/no-bid decision making of construction projects from the new perspectives of risk perception and risk propensity of the decision makers.

Item Type: Article
Uncontrolled Keywords: risk perception; construction management; risk; bid/no-bid; experimental questionnaire; risk propensity
Index terms: multivariate statistical analysis, international construction, bidding, bid/no-bid, methodology, decision-making, construction project, questionnaire, risk perception, literature review, experiment, risk propensity, data analysis
Subjects: data collection methods, strategic management, bidding, data analysis and analytics, production management, research methods, decision-making and reasoning, environmental hazards, statistical analysis, decision analysis
Topics: Sustainability, Procurement, Risk Management, Project Management, Research Practice, International Construction
Descriptive scope: 5 PCTEA

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